5 reasons why a brand video important for your company’s branding purpose (Singapore context)
At Trio Films, we get this question a lot – Is a corporate video important for your company’s branding purpose? We would like to touch on this common question on our blog post today and hope this can help anyone with this question in mind. Below are the 5 reasons why we feel a brand video can work wonders for your company.
Everyone is online
Firstly, we strongly believe that having a corporate brand video is getting more important due to the world being more digitalized. Everyone is online, hence to reach your customers, you have to be online too – what better way than to do up a really great corporate brand video that you can put on your website & social media to reach out to your potential customers.
Google love video
If you are a brand manager/ boss of any company and is not living under a stone for the past years, you would have heard of SEO, search engine optimization. By doing SEO right, it can help rank your company’s website to the top and thereby getting you more enquiries and sales. Statistically, google search engine love video, if you placed a video on your website’s home page, it will greatly influence your ranking on google (moving your website ahead of your competitors whose website does not have a brand video).
Social media love video
Popular social media platforms like Facebook and Instagram love video too! Statistically, a video gets 90% more views than a post with photo/ words only. Also, you can do social media video boost using the brand video to gain more brand exposure to reach out to millions of your untapped potential customers.
Reliability & trust
With a brand video done right, your company will look more reliable in the eyes of potential customers. Before getting in touch with you, customer can see firsthand themselves all the positive information about your company from the brand video. Company who have brand video gets an increase of up to 80% more enquiries rate than company who does not have it. Potential customers will also trust your brand more just by looking at your brand video itself. Having a brand video is like a one time investment that pays off for years to come.
Stand out from the crowd
Let’s face it, with our technology getting more advance, our leverage on online platforms will only get bigger. Be the first few in your industry to get a brand video for your company – content is now king and video is taking the lead. To get more eyeballs, brand video is the way to go.
Check out these facts:
- 90% of online users say that a video helps them make decision whether or not to buy a business’ product or service
- 65% of executives who watch work-related videos visit the business’ website
- 80% of people who visit a business’ website are likely to buy their product after watching their brand video
- Estate agency listings that use video get over 400% more inquiries than those without video.
Currently, an increasing amount of companies plan to get a brand video done up. Enquire with us today to have the opportunity to stand out from your competition by making use of this powerful marketing tool.
Feel free to reach out to us via email enquire@triofilms.com.sg or call us at +65 9625 5505 for a non-obligatory complimentary consultation. We would love to help!
